Language Arts & Disciplines : Communication

Examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. It covers: genetic information and "facticity"; social issues and implications; and the economic and legal issues raised by the production and ownership of information. more...

Price: $125.00

Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates meaning. Yet, till now, an awareness of the basic cultural processes affecting contemporary brands, such as historical context, ethical concerns and consumer response, has been missing. This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: - brand building - corporate identity management - marketing communication - brand theory. Reflecting the growth of brand research, this excellent text includes case studies of iconic international brands such as Lego, Nokia and Benetton, and analysis by leading researchers including John Balmer, Mary Jo Hatch, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them. more...

Price: $58.95

This volume explores the concept of communication as it applies to organizational theory. Bringing together multiple voices, it focuses on communication’s role in the constitution of organization. Editors Linda L. Putnam and Anne Maydan Nicotera have assembled an all-star cast of contributors, each providing a distinctive voice and perspective. The contents of this volume compare and contrast approaches to the notion that communication constitutes organization. Chapters also examine the ways that those processes produce patterns that endure over time and that constitute the organization as a whole. This collection bridges different disciplines and serves a vital role in developing dimensions, characteristics, and relationships among concepts that address how communication constitutes organization. It will appeal to scholars and researchers working in organizational communication, organizational studies, management, sociology, social collectives, and organizational psychology and behavior.  . more...

Price: $44.95

Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. more...

Price: $9.95

The focus of this book is political management: the tactics, strategy, and techniques used by the campaigns and outside interests trying to influence the presidential campaign of 2008. Combining perspectives from applied politics and political science, the book is written by individuals with broad experience in presidential politics and campaigning. more...

Price: $34.95